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The 17 SDG icons may be used together or as individual icons. Each icon must be used in
its entirety, including the number, title and graphic element (see page 40). One or more of
the 17 SDG icons may be displayed with your entity’s logo (see page 17).
When being displayed side-by-side with your entity’s logo, the SDG Logo: Version 2 must
be accompanied by the text, “[Name of your entity/We] support(s) the Sustainable
Development Goals”.
When being displayed side-by-side with your entity’s logo, the SDG colour wheel must
be accompanied by the text, “[Name of your entity/We] support(s) the Sustainable
Development Goals”.
Neither the SDG Logo: Version 2 nor the SDG colour wheel may be displayed side-by-side
with your entity’s logo without the above respective texts (see page 18).
Additional conditions apply for fundraising use (please see below).
The integration or combination of any element of the SDG Logo and/or any of the 17
SDG icons into a separate logo design is prohibited.
All entities wishing to use the SDG Logo, the SDG colour wheel, and 17 icons for the
purposes specied herein must agree to use them only as permitted by these guidelines.
2. Use of the SDG Logo: Version 2, the SDG colour wheel and the SDG 17 icons
The SDG Logo: Version 2, the SDG colour wheel and the 17 SDG icons may be used for (i)
informational, (ii) fundraising, and/or (iii) commercial purposes in order to show support
for the SDGs, subject to the conditions set out below.
INFORMATIONAL PURPOSES
Informational uses are those that are primarily illustrative, non-commercial, and not
intended to raise funds. The SDG Logo: Version 2, the SDG colour wheel and the 17 SDG
icons may be used for such informational purposes, and their use does not require prior
permission from the United Nations nor the conclusion of a licensing agreement.
FUNDRAISING PURPOSES
Fundraising uses are those that are intended to raise resources to cover the costs of
activities in support of the SDGs. The SDG Logo: Version 2, the SDG colour wheel and
the SDG 17 icons may be used for such fundraising purposes, but only with the prior
permission of the United Nations and with the conclusion of an appropriate licensing
agreement.
The SDG Logo: Version 2, the SDG colour wheel and the 17 SDG icons must be used in
their entirety for fundraising purposes. When pairing your entity’s logo with the SDG
Logo: Version 2, the SDG colour wheel, or one or more of the 17 SDG icons, in addition
to the requirements under “General Information”, your entity’s logo must be given
preeminence vis-à-vis the SDG Logo: Version 2, the SDG colour wheel, or the 17 SDG
icons (see page 17)
Requests to use the SDG Logo: Version 2, the SDG colour wheel and/or the SDG 17 icons
for fundraising purposes must be submitted using the online Permission Request Form.
Request should explain how the proposed use would align with the spirit and objectives
of the SDGs and the requirements set out in these guidelines. Sustainable business
practices and the use of sustainable materials must also be clearly demonstrated in the
request. Should such permission be granted, an appropriate licensing agreement must
be concluded before your entity can begin using the SDG Logo: Version 2, the SDG colour
wheel and/or the SDG 17 icons for fundraising purposes.
COMMERCIAL USE
Commercial uses are those by for-prot entities or on commercial or promotional
merchandise and/or products in order to promote the SDGs to a wider audience, and
may be permitted with prior permission of the United Nations and with the conclusion
of an appropriate licensing agreement. Requests to use the SDG Logo: Version 2, the
SDG colour wheel, and/or the SDG 17 icons for commercial purposes must be submitted
using the online Permission Request Form.
Request should explain how the proposed use would align with the spirit and objectives
of the SDGs and the requirements set out in these guidelines. Sustainable business
practices and the use of sustainable materials must also be clearly demonstrated in the
request. Any requests to use the SDG Logo: Version 2, the SDG colour wheel and/or the
SDG 17 icons on promotional merchandise and/or products must stipulate specically
how such merchandise or products are aligned with the SDGs. Should such permission
be granted, an appropriate licensing agreement must be concluded before your entity
can begin using the SDG Logo: Version 2, the SDG colour wheel and/or the SDG 17 icons
for commercial purposes.
III. USE OF THE SDG LOGO: VERSION 1, THE SDG COLOR WHEEL AND
THE 17 SDG ICONS BY UN ENTITIES
Subject to their respective mandates, rules and policies, United Nations oces, Funds
and Programmes and other subsidiary organs and organizations of the United Nations
System can use the SDG Logo: Version 1, the SDG colour wheel and the 17 icons without
obtaining prior approval from the UN Department of Global Communications, except for
when uses other than those described in these guidelines are being requested.
The 17 SDG icons may be used together or as individual icons. Each icon must be used in
its entirety, including the number, title and graphic element (see page 40). If the UN Fund
or Programme or another subsidiary organ or organization of the United Nations System
has its own specic logo, the latter should be displayed side by side with the SDG logo
and icon(s) (see page 33).