MADE Portfolio and Personal Statement Guidelines 1
MADE Portfolio and Personal Statement
Guidelines
Introduction
Your portfolio’s purpose is to engage people and get them excited about your work. It should
serve as a clear and concise guide to understanding your practice. In this document, we hope
these tips and guidelines will serve you well as you prepare your application for the MADE
program. This document lays out your audience, what we look for in a strong portfolio, and the
portfolio requirements.
How we look at your portfolio:
First, we get excited about your project ideas (usually, in the form of a finished product or
experience). Then, we are interested in how you managed your process to make the project. In
the portfolio, all emphasis should be placed on the project itself. It is amazing how much your
process and project can tell us about you as an individual, how you think, and how you work.
Your Audience = MADE. If you are applying to MADE, we are your audience. Specifically, the
Panel consists of: Students, Faculty, Program Directors, and Admissions Assistants. To
successfully engage the MADE panel, try to understand us as your specific audience. Below are
some points to consider when thinking about your audience:
! Problem: What problem is MADE trying to answer?
● We seek to build a community that will support and enrich our program and each
other, moving towards success by producing projects (and people) that engage,
challenge, and improve the constantly evolving world that we all share.
! Context: In what context is this portfolio being reviewed?
● We review A LOT of portfolios. So, be strategic about how you share your
projects. Remember, your portfolio is an overview of your projects. We don’t
need to know everything about your project - just the important parts.
! Experience: What do we like to see? What are we used to seeing? How do we usually
consume information?
● We are people. We actually exist. Take time to get to know us and see how you
can relate to us not just as an institution but as a community of people. Look at
other Masters programs for context. How are they different? What are we and/or
they good at? What do we/they need to get better at? We want to know that
you’re applying to MADE for a reason - your portfolio and letter should reflect
this.
! Response: What questions will we ask in response to your presentation?
● After reviewing your portfolio and application, we might ask:
○ Does your work look relevant to the aims of the MADE program?
○ Why do you want to go back to college? Why MADE?
○ Will you succeed in the program?
○ How can MADE support you and your goals?
○ How will you contribute to our community’s culture?