white,off‐whiteorlightgrayalllookprofessionalandarefine.Cream‐coloredpapersometimeslookstoomuch
likeaweddinginvitation.Youshouldalsopurchasematchingbusinesssizeenvelopes,availableinmostcopy
shopsandstationerystores.Thissetofmaterialswilllookimpressiveandprofessional.(Note:Allsupplies
relatingtoyourrésuméaretaxdeductible;saveyourreceipts).
Regardingpagelayoutandlinespacing,ifyouhavealotoftext,you’llprobablyneedtokeepyourlettersingle
spaced.Ifyoudon’thavealotoftext,youcanusethe“linespacing”featuretospreadthetextout.
Don’tforgettosigntheletter!Itshouldbesenttogetherwithyourrésumé (letterontop)inabusinesssized
envelope.Donotpapercliporstaplethetwodocumentstogether.Foldthecoverletterandrésuméinthirds,so
thatwhenyou“open”thetopflapitrevealsyourletterheadandopeningofyourletter.Placeitintheenvelope
sothatthistopflapopensupparallelwiththeopenedflapoftheenvelope.
FollowUp
Ifattheendofyourletteryoupromisetofollowup,makesureyoudoso.Itwillshowthatyouarebothserious
andprofessional.Andagain,whenyoucall,youaresimplyinquiringaboutwhetherornotthey’vereceived
yourletter,butyoucanfollowthiswith,“CanyoutellmewhenImighthearsomethingback?”Sometimesthe
receptionist,ifyouarepoliteandfriendly,mayvolunteerextrainformation,suchas,“Oh,wewereswamped
withapplicantsandthesearchcommitteewon’tgetbacktoanyonefortwomonths.”Thisisimportanttoknow,
andifyoudon’tfollowupwithaphonecall,youwillmissout.Butofcourse,ifthejoblistingreads,“Nophone
callsplease,”thenyoudon’tcall!
Keepcopiesofallthelettersyousendsoyou’llhaveanaccuraterecordofcorrespondence.Itisalsoagoodidea
tokeepanotebooksoyoucantrackyouractionsandfollow‐upontheopportunitiesyou’repursuing.Before
placingthefollow‐upcall,youshouldreviewyournotestodeterminewhatstepsyou havealreadytaken.
Creating Your Letterhead
“Letterhead”referstothedesignedinformationatthetopofanindividual’sororganization’sstationary.
Thisshouldincludeyourname(oryourensemble’sname),instrument/voicetype,mailandemail
address,phone,andwebsiteURL.Theideaofletterheadistohelpthereaderrememberyournameand
whatyoudoandtocommunicateyourprofessionalism.It’stheequivalentofalogo.Yourletterhead
shouldbeusedonallyourpressmaterials–yourrésumé,bio,pressreleases,repertoirelist,etc.In
choosingyourletterheaddesign,keepinmindthateveryfontstyle(letterstyle),hasadifferentlookand
communicatesadifferent“personality”orimage,beitelegant,established, distinctive,slick,etc.Be
carefuloftoostifforformalalook,ortoofrillyorcutealook.Rememberthatthisismostlikelythefirst
impressionaconcertseriespresenteroremployerwillgetofyou.Yourletterheadshouldcommunicate
thatyou’reaprofessional.Asfortheprintingoftheletterhead,somepeopleuseacolorprintersothey
canhaveacolorletterhead.Thisiscertainlynotnecessary, butifyoudousecolor,makesureit’stasteful
andprofessional(nohotpink,please).
Yournameorthenameofyourgroupshouldbethelargest–youwantthereadertorememberyou.
Stayawayfromusingallcapitalletters,astheseslowtheeyedownandtendto“scream”atthereader.If
yournameislongand/ordifficulttopronounce,chooseaplai ner,lessornatefonttomakeitmorereader‐
friendly.Ifyournameisshortandcommon,youmaywanttochooseafontwithmorevisualinterestto
helpmakeyournameeasiertoremember.Youraddressandphonearelessinteresting,soyoushould
putthoseinaplainerfontthatworkswellwiththefontofyourname.Thecomputeryouproduceyour
résuméonmaynothavealargechoiceoffonts–experimentwiththeonesavailabletoyoutofind the
mosteffectiveletterhead.Herearetwoverydifferentversionsoftwomusicians’letterheads.
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