2024 Girl Scout Cookie Program
Promotional Toolkit
Welcome to the 2024 Girl Scouts Cookie Program! Join us for another season of condence and skill-
building as we carry on the tradition of this program.
The Cookie Promotional Toolkit gives Girl Scouts media tools to highlight their businesses in creative
ways and help them meet their goals. From social media graphics to printable yers, Girl Scouts will
have everything they need to show the world they “Own Their Magic!”
Explore the kit and click the links throughout to download graphics and templates to share on your
social media pages. You can also visit our website to nd additional resources for Girl Scouts, troop
leadership volunteers, parents, and caregivers. Get ready to have a ton of fun promoting Girl Scouts
Cookies this season!
Sharing Cookies on Social Calendar
Fri., Dec. 1, 2023 –
Thurs., Jan. 4, 2024
Announce Upcoming
2024 Girl Scout Cookie
Program
Fri., Feb. 16, 2024 –
Sun., Feb. 18, 2024
National Girl Scout
Cookie Weekend
Fri., Jan. 5, 2024 –
Sun., March 17, 2024
2024 Girl Scout
Cookie Program
Mon., March 4, 2024 –
Sun., March 10, 2024
Walkabout
Week
Fri., Feb. 9, 2024 –
Sun., March 17, 2024
Cookie
Booth Phase
Sun., March 17, 2024
2024 Girl Scout
Cookie Program
Ends
2
Make Cookies Social Media Trendy
Social media is a great way to promote your cookie business! We’ve included graphics so everyone can
share their cookie experience while highlighting the program and showing everyone that they “Own
Their Magic” on their social pages.
Share and pair your graphics with the sample messaging and best practice tips provided to generate
engagement. Spark anticipation with graphics, letting people know it’s almost cookie time—then keep
the cookie momentum going until the last day of the program! Top off cookie season by thanking
everyone for their support and celebrating a job well done!
You’ll nd graphics and social media sample posts about:
• Cookies are Coming
• It’s Cookie Time
• Operation Salute
• Crazy for Cookie Booths
• Walkabout Week
• National Girl Scout Cookie Weekend
• Cookie Favorites
• Digital Cookie
• Powered by Girl Scouts
• Share Your Success
Examples of graphics include:Examples of wording include:
• Girl Scout Cookie season starts in one
month! Which cookies will you order on
January 5? Share below!
• The wait is almost over! Prepare your taste
buds because #GirlScoutCookieSeason
starts TOMORROW!
• You’ve waited long enough—Girl Scout
Cookie season starts today! Want to help
me accomplish my goals? Order cookies
now online! <insert link to Digital Cookie
site>
• Decadent mint avor coated in chocolate.
The classic Girl Scout Thin Mint Cookie is
available on my shop!
<insert link to Digital Cookie site>.
• Stop by my cookie booth this weekend to
pick up all your favorite Girl Scout Cookies!
Message me for details.
To see all the sample posts and graphics
available, click here!
3
Say it with #Hashtags
Follow Social Media Safety Guidance
A hashtag is a popular symbol used in social media to make it easier for users to nd posts focused
on a common topic. Users create hashtags by placing the hash sign (#) in front of a word or unspaced
phrase. Use hashtags on Twitter and Instagram to reach a larger audience.
X: X is a fun space to share short messages in a fast-paced environment. You share a message along
with an image. Use a hashtag on words that are most relevant to your message. Including a hashtag
on words such as #Cookies or phrases such as #CookieTime or #GirlScoutCookies will make your post
more searchable.
Instagram: Instagram is a great space to share eye-catching images with followers in a creative and
colorful way. Fill your post with seven to 10 relevant hashtags. During cookie season, think about using
words and phrases that help tell your story. For example, you might create a post that says, “Looking
for a classic treat? #We’veGotThis! Stop by our #GirlScoutCookie booth to stock up today!”
Tip: You can also incorporate hashtags shared by GSOH: #GirlScouts #MoreThanACookie
#LikeAGirlScout #CookieSeason #GirlScoutCookies #GirlScoutsRock
Girl Scouts may use the internet to share their cookie program sales links, stories, and
learnings with the following guidelines:
• The Girl Scout Cookie Program is a youth-led program and online marketing and sales
efforts should always be led by a Girl Scout while also being supervised by her caregivers.
• Girl Scouts engaging in online sales and marketing must review and apply the Digital
Marketing Tips for Cookie Entrepreneurs and Their Families.
• Girl Scouts, volunteers, and caregivers must review and adhere to the Girl Scout Internet
Safety Pledge, the Digital Cookie Pledge, the Supplemental Safety Tips for Online
Marketing, and Girl Scouts’ Safety Activity Checkpoints for Computer and Internet Use
and Cookie and Product Sales (with the exception that they may share beyond friends and
family).
• Sales links should never be posted to online resale sites (eBay, Facebook Marketplace, etc.).
• Be aware posts on Facebook containing the use of a dollar sign ($) may automatically
move the post to Facebook Marketplace. To prevent this from occurring, you must disable
the automated function.
• Social media ads should not be purchased or donated to promote sales links.
• Girl Scouts should consider removing their last name when using social media sites to
protect their identity.
4
Operation Salute
QR Code Savvy
Operation Salute encourages girls and community members
to make a difference by donating Girl Scout Cookies to the
military. Each package of cookies purchased is given to military
personnel, veterans, and their families. Girl Scouts collect and
deposit $5 for each package sold. Troops earn proceeds, Girl
Scouts earn rewards, and together, we give back! Council will
deliver all packages to military organizations to be distributed.
Let your customers know they can donate cookies to the
military through Operation Salute with these pieces!
You can nd sample social posts and graphics here.
Operation Salute Flyer: Hang this yer up at your booth to
promote the Council Gift of Caring program.
Operation Salute Stickers: These will help spread the word
about the program. Just print them out and bring them along to
your cookie booth to share with customers when they make a
donation.
Operation Salute Package Wrap: Show customers Operation
Salute is an option by using this package wrap on a package of
cookies at your cookie booth.
QR Codes are a quick way to share a link to a website. The
viewer uses their phone’s camera to scan the code and open the
website on their mobile device. This makes it simple for your
customers to get to your Digital Cookie site! Here are some fun
ways you can share the QR code from your Digital Cookie site
with your customers!
Door Hanger: Use these to let people know when you’ll be by to
collect orders or to share your Digital Cookie link.
Business Cards: Promote your cookie business with business
cards! Leave them with customers for re-orders, share them
with local businesses, or hand them out as you go door-to-door.
We suggest always giving the name of an adult and creating a
generic email address to use during the cookie program. Please
keep personal information to a minimum!
Operation Salute
Donate a package of cookies, support girls.
Donate a package when you order.
Together we can make a difference one cookie at a time!
Girl Scouts want to make the world a better place. That’s why our program has a
long tradition of community service, including with the Girl Scout Cookie Program!
Operation Salute is a council-wide service program that benets our service
members. When you donate a package of cookies to Operation Salute, it gets
donated to military personnel, veterans and their families. Girl Scouts of Ohio’s
Heartland will deliver all donated cookies to various military organizations in
central Ohio that distribute the tasty treats.
It’s easy to donate! When you order Girl Scout Cookies, you can select to
donate a package to Operation Salute. We’ll take care of the rest! Girls learn the
importance of giving back while also earning rewards and money for their next
Girl Scout adventure!
Girl Scouts of Ohio’s Heartland | 1700 Watermark Dr. | Columbus, OH 43215 | 614-487-8101 | 800-621-7042 | gsoh.org
69,081
Packages
were donated through
Operation Salute in 2021 Girl Scout
Cookie Program.
Looking for an easy way to explain Operation
Salute to customers? Put together this craft,
an Operation Salute cookie package, for a
handy tool covered in talking points!
You will need:
Scissors
Tape or glue
An empty Thin Mint cookie package
The package wrap
Step 1
Using scissors, cut carefully around the
Operation Salute package wrap.
Step 2
Take a attened Thin Mint cookie package
and fold it into a complete empty package and
secure it using tape or glue.
Step 3
Use tape or glue and secure the Operation
Salute package wrap around the cookie
package.
Your nished product will have the
appearance of a new cookie, the “ninth”
variety, Operation Salute cookies.
Tip:
Fill your wrapped Operation Salute cookie
package with something that would weigh the
package down – for example: rocks, uncooked
beans, or marbles. That way when you are
outside at your booth it won’t blow away!
Girls lead their own
businesses, set goals, and
develop skills that will set
them up for success.
Council Gift of Caring:
Operation Salute
Our Council Gift of
Caring project provides
the community an
opportunity to give back
while supporting girls.
Your purchase of cookies
through Operation Salute
provides a tasty treat to
military personnel and
their families.
Program Facts
A council-wide
service program
Benets
Girls
Military members
Veterans
Military families
Communities
Girls learn the
ve skills
Goal Setting
Decision Making
Money Management
People Skills
Business Ethics
gsoh.org/cookies
Operation Salute
Girl Scouts of Ohio’s Heartland
Gift of Caring
Operation Salute supports various military
organizations with the gift of cookies.
69,081 packages were donated to Operation Salute
in 2021.
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Girls learn the importance of
giving back. Together with
community members they
are making a world of
difference, one cookie
package at a time.
Girls that sell ten or more
packages of cookies through
Operation Salute will earn
this special patch!
For use with
Avery 94506 Round
Label paper
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Girl Scout Cookies
®
Are Here
®, TM & © Girl Scouts of the USA. ®, TM & © 2022 Ferrero Group.
5
Let Us Show You S’more Ways to Sell Cookies!
Cookie Menu: Display your cookie avors with
ease using a colorful cookie menu.
Stickers: Help your customers show their Girl
Scout pride with stickers, which you can print out
take along to your cookie booths to share with
customers when they make a purchase.
Credit Card Signage: Credit cards are a very
common source of payment. Hang up this sign
letting your customers know that your booth
accepts credit cards, making it more convenient
for them to purchase their favorite cookies.
Thank You Cards: A thank you card is a special
way to show gratitude toward the people who
gave their support during the cookie program.
Encourage your Girl Scout to attach thank you
cards to their customer’s cookie order before they
are delivered.
Tip: Share what you plan to do with the funds
earned! You can also buy packs of pre-printed
thank you cards at our Girl Scout Shop locations!
5 for 5 Contest sign: Share this sign at your
cookie booths with customers. It’s a great way for
girls to promote customers purchasing 5 or more
packages of cookies. When they do they can get a
5 for 5 coupon card from your troop and scan the
QR code on this yer to enter directly into the 5
for 5 contest for a chance to win 5 cases of cookies
from GSOH!
We accept
Credit Cards
for cookies!
Girl Scout
Cookie season
is here!
Want to support young entrepreneurs and get some delicious cookies?
Cookie booths will be in your area soon!
With your purchase, girls are building a lifetime of skills and condence.
Thanks for your support!
Troop Number:
Date:
Time:
Location:
Learn all about the Girl Scout Cookie Program at gsoh.org/cookies.
Girl Scout Cookies
Adventurefuls
Indulgent, brownie-inspired
cookies with caramel
sea salt.
Crisp cookies, coated
in caramel, sprinkled
with toasted coconut, and
striped with dark chocolaty
coating.
Crispy cookies layered with
peanut butter and covered
with a chocolaty coating.
Rich, buttery cookies
packed with golden toffee
Gluten free.
Crisp wafers covered
in chocolaty coating.
Made with natural oil of
peppermint.
Delicate-tasting shortbread
that is delightfully simple
and satisfying.
Crunchy graham
sandwich cookies with
creamy chocolate and
Crunchy oatmeal sandwich
cookie with creamy peanut
Crispy lemon cookies
baked with motivational
messages.
Samoas
Girl Scout
S’mores
Do-si-dos
Toffee-tastic
Thin Mints
Lemon-Up
Trefoils
Tagalongs
