Microsoft Word - FCA_AR_SC_Email

Potential Customer Follow-up Message Template

Learn How You Can Save on New Vehicles!

Sales Professionals: Building a relationship with potential Affiliate Rewards customers is a win-win-win!

Therefore, we recommend sending a follow-up email or handwritten note within 24 hours of visiting with

an Affiliate Rewards customer. You can use the below template as a guide, or you can adapt it for the

specific customer and the discussion you had with them. Either way, this follow-up message will keep

both you and the Affiliate Rewards program at the top of the customer’s mind and will help drive them

back into your dealership when they’re ready to buy or lease a vehicle.

Dear <<Insert customer’s name>>,

I enjoyed talking to you recently about the benefits of the Affiliate Rewards program. Offered exclusively

to you as an employee of one of our premier partner companies, this program lets you buy or lease

eligible new Chrysler, Dodge, Jeep

, Ram, FIAT

or Alfa Romeo Brand vehicles at an incredible discount:

1% below dealer invoice.

You can also apply current incentives and save even more! It’s an amazing

deal, and we’re excited to participate in this program with you.

If you have any additional questions about the program, stop by <<Insert your dealership’s name>> to

see me or give me a call at <<Insert your phone #>>. I look forward to speaking with you again and

helping you get behind the wheel of a great deal!

Sincerely,

<<Insert your name>>

*To receive Affiliate Rewards Preferred Pricing, the customer must provide proof that he or she is currently employed at an Affiliate

partner company. Proof of eligibility may be a company ID, W-2 form or recent paycheck stub. The Preferred Price is the maximum

amount that can be charged by a participating U.S. dealer for an eligible vehicle. A $75 administration fee is included in the

Preferred Price. Offer valid for up to two (2) FCA US LLC vehicles per calendar year. All eligible vehicle models may not be

available at the time of purchase. Dodge Challenger Demon, 2020 Jeep

Wrangler Hybrid, and all FIAT

500e and Ram TRX

models are currently not eligible for this program. FCA US LLC reserves the right to alter the ineligible vehicle list at any time.

Incentives vary by region and residency of buyer. Excludes destination, tax, title and registration fees. For complete program details,

please call Affiliate Rewards Program Headquarters at 1.888.444.4321.

ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.

Potential Customer Follow-up Message Template

Learn How You Can Save on New Vehicles!

Sales Professionals: Thanking Affiliate Rewards customers for their vehicle purchase will generate

additional Sales Leads! Therefore, we recommend sending a congratulatory email or handwritten note

within 48 hours of their purchase. You can use the below template as a guide, or you can adapt it to your

personal style. Either way, this process will help you continue to grow your relationship with that customer

and encourage them to tell their colleagues about their positive experience with the Affiliate Rewards

program at your dealership.