TAXONOMY

Psychographics Consumption

Attitudes Toward Advertising

Psychographics

● Automotive Attitude Segments - Ideal Car

● Automotive Attitude Segments - Interest/Expertise

Buying Styles

Buying Segments

Category Inﬂuentialism Segments

Category Inﬂuentialism Segments*-

Categories Recommended To People

Category Inﬂuentialism Segments*-

People You Have Recommended Any

Product Or Service

Automotive Attitude Segments

Automotive Attitudes

Cellular / Mobile Opinions

● Cellular / Mobile Opinions - Features Important To You

Civic/Political Engagement Segments

Psychographics

● Consumer Conﬁdence - Economy/Business In Country

How Is It Than Last 12 Months

● Consumer Conﬁdence - Economy/Business In Country

How Will It Be Next 12 Months

● Consumer Conﬁdence - Financially How Are

You/Household Than Last 12 Months

● Consumer Conﬁdence - Financially How Will

You/Household Be Next 12 Months

Diet Control & Eating Habits Segments

Fashion & Style Attitudes

Fashion & Style Attitudes Segments

Finance Attitude Segments

Consumer Conﬁdence

Finance Attitudes

● Finance Attitude Segments - Banking Methods

● Finance Attitude Segments - Market Involvement &

Savings

Food Attitude Segments

● Food Attitude Segments - Cooking/Food Shopping

● Food Attitude Segments - Eating/Nutrition

Food Attitudes

General Attitudes

Psychographics

Gfk Roper Values Activities

Gfk Roper Values Source Questions

Green Attitudes & Behavior Segments

Interest In Advertising

General Attitudes Segments

Health Attitudes

● Interest In Advertising - Segments

● Interest In Sports - Summary

● Interest In Sports - Summary Codes

Interest In Sports

Internet And Mobile Web Segments

Health Attitude Segments

● Health Attitude Segments - Doctor/Healthcare

● Health Attitude Segments - Medicine/Drugs

Internet/Online Attitudes

Make/Model Of New Car/Truck, If

Making Decision Today

Psychographics

Media Attitudes

Media Trusted The Most

Mobile Attitudes Segments

New Car/Truck, If Making Decision

Today (Make Only)

Media Attitude Segments

More Mobile Opinions

Newspaper Readers Segments

Online Shoppers Segments

Money Borrowing Attitudes

Segmentation

Public Activities

Social Media

More TV Watching

Smart Lifer

● Social Media - How Important To You

● Social Media - Visited Or Used

Psychographics

Technology Attitudes

Vacation Travel Attitude Segments

Technology Attitude Segments

Vacation Travel Attitudes

Your Intentions

Watching TV

● Vacation Travel Attitude Segments - Logistics Of Travel

Planning

● Vacation Travel Attitude Segments - Preferred Vacation

Types

● Watching TV - How often watched

● Watching TV - How prefer to watch

● Watching TV - Learn about new programs

● Your Intentions - How Likely In The Next 12

Months

Consumption

Apparel/Accessories

● Men's Clothing: Summary

● Men's Clothing: Summary - Big Ticket

● Men's Clothing: Summary - Low Ticket

● Men's Clothing: Summary Big Ticket - Amount Spent In Total

● Men's Clothing: Summary Low Ticket - Amount Spent In Total

● Shoes - Amount Spent In Total

● Shoes - Brands

● Shoes - Number Of Pairs Bought

● Watches - Amount Spent in total

● Watches - Brands

● Watches - Kinds

● Watches - Purchased for

● Women's Clothing - Brands

● Women's Clothing: Big Ticket Items - Amount Spent In Total

● Women's Clothing: Big Ticket Items - Bought

● Women's Clothing: Low Ticket Items - Amount Spent In Total

● Athletic Shoes - Amount Spent In Total

● Athletic Shoes - Brands Bought

● Athletic Shoes - Number Of Pairs Bought

● Clothing Expenditures - Amount Spent In Total

● Costume Jewelry

● Costume Jewelry - Amount Spent In Total

● Costume Jewelry - Summary

● Fine Jewelry - Amount Spent In Total

● Fine Jewelry - Kinds

● Fine Jewelry - Kinds Summary

● Fine Jewelry - Purchased for

● Fine Jewelry - Summary

● Fine Jewelry - Types

● Fine Jewelry - Where Purchased

● Men's Clothing - Brands

● Men's Clothing: Big Ticket Items - Amount Spent In Total

● Men's Clothing: Big Ticket Items - Bought

● Men's Clothing: Low Ticket Items - Amount Spent In Total

● Men's Clothing: Low Ticket Items - Bought

Consumption

Apparel/Accessories

● Automobiles And Other Vehicles - Accessories

● Automobiles And Other Vehicles - Amount spent in total

● Automobiles And Other Vehicles - Audio/Entertainment

features

● Automobiles And Other Vehicles - Bought or leased

● Automobiles And Other Vehicles - Bought or leased to

replace vehicle

● Women's Clothing: Low Ticket Items - Bought

● Women's Clothing: Summary

● Women's Clothing: Summary - Big Ticket

● Women's Clothing: Summary - Low Ticket

● Women's Clothing: Summary Big Ticket - Amount Spent

In Total

● Women's Clothing: Summary Low Ticket - Amount Spent

In Total

● Women's Lingerie/Undergarments

Automotive

● Automobiles And Other Vehicles - Company vehicle is

leased from

● Automobiles And Other Vehicles - Decision maker

● Automobiles And Other Vehicles - Decision Maker Summary

● Automobiles And Other Vehicles - How Bought

● Automobiles And Other Vehicles - Latest year model

● Automobiles And Other Vehicles - Length of lease

● Automobiles And Other Vehicles - Maintenance

● Automobiles And Other Vehicles - Maintenance: Primarily

Responsible

● Automobiles And Other Vehicles - Make and Model

● Automobiles And Other Vehicles - Manufacturer

● Automobiles And Other Vehicles - Model year

● Automobiles And Other Vehicles - New/used

● Automobiles And Other Vehicles - Number Owned Or

Leased

● Automobiles And Other Vehicles - Principal driver

● Automobiles And Other Vehicles - Purpose used (Trucks

Only)

● Automobiles And Other Vehicles - Serviced by

Consumption

Automotive

● Car/Other Vehicle Batteries

● Car/Other Vehicle Batteries - Brands

● Car/Other Vehicle Batteries - Decision Maker

● Car/Other Vehicle Batteries - Installed by

● Car/Other Vehicle Batteries - Where bought

● Gasoline

● Gasoline Additives

● Leather And Vinyl Protectants

● Motor Oil

● Motor Oil Additives

● Mufﬂers

● Mufﬂers - Brands

● Mufﬂers - Decision Maker

● Mufﬂers - Installed by

● Mufﬂers - Where bought

● Oil Filters

● Shock Absorbers/Struts

● Spark Plugs

● Tire Care

● Tires

● Transmission Service - Company

● Windshield Wipers

● Automobiles And Other Vehicles - Size of vehicle

● Automobiles And Other Vehicles - Summary

● Automobiles And Other Vehicles - Transmission

● Automobiles And Other Vehicles - Type

● Automobiles And Other Vehicles - Type of engine

● Automobiles And Other Vehicles - Type of fuel Vehicle uses

● Automobiles And Other Vehicles - Was the

Audio/Entertainment system

● Automobiles And Other Vehicles - When Bought/leased

Automotive Aftermarket

● Air Filters

● Anti-Freeze/Coolant

● Brakes - Company

● Brakes - Serviced

● Car Cleaner Wash/Wipes

● Car Wax & Polish

Consumption

Automotive Miscellaneous

● Alcoholic Beverages - Summary Drank In Last 6 Months

● Alcoholic Beverages - Where Bought

● Alcoholic Beverages: Where Consumed

● Artiﬁcial & Lo-Cal Sweeteners

● Bottled Water & Seltzer

● Bourbon

● Brandy

● Canadian Whisky

● Champagne & Sparkling Wines

● Cognac

● Cordials & Liqueurs

● Diet Cola Drinks

● Domestic Dinner/Table Wines

● Energy Drinks

● Flavored Alcoholic Beverages/Coolers

● Flavored Alcoholic Beverages/Coolers - Drank 1+ Glasses in

Last 30 Days

● Gin

● Hard Cider

● Auto Clubs/Roadside Assistance - Member Of

● Car Rental - Business Use

● Car Rental - Personal Use

● Driving

● Driving - Currently Drive

● Driving - Number Of Miles Personally Driven

● Driving - Primary Reason(S) You Personally Drive

● Miles Traveled In Town, City Or Suburb As Driver Or

Passenger In Car Or Truck

● Professional Moving Van

● Trafﬁc Reports

● Your Transportation

Beverages

Consumption

● Ready To Drink Iced Coffee/Coffee Drinks

● Ready To Drink Iced Tea

● Regular Cola Drinks, Not Diet

● Regular Domestic Beer/Ale

● Regular Domestic Beer/Ale - Drank 1+ Glasses in Last 7 Days

● Rum

● Rye Or Blended Whiskey

● Scotch Whisky

● Sports Drinks/Thirst Quenchers

● Super Premium Domestic Beer/Ale

● Super Premium Domestic Beer/Ale - Drank 1+ Glasses in Last 7

Days

● Tequila

● Total Beer/Ale

● Total Beer/Ale - Drank 1+ Glasses in Last 7 Days

● Types Of Drinks

● Vermouth

● Vodka

● Imported Beer/Ale

● Imported Beer/Ale - Drank 1+ Glasses in Last 7 Days

● Imported Dinner/Table Wines

● Irish Whiskey

● Low Calorie Domestic Beer

● Low Calorie Domestic Beer - Drank 1+ Glasses in Last 7 Days

● Malt Liquor

● Malt Liquor - Drank 1+ Glasses in Last 30 Days

● Other Diet Soft Drinks, Not Colas

● Other Regular Carbonated Soft Drinks

● Popular Domestic Beer/Ale

● Popular Domestic Beer/Ale - Drank 1+ Glasses in Last 7 Days

● Port, Sherry & Dessert Wines

● Premium Domestic Beer/Ale

● Premium Domestic Beer/Ale - Drank 1+ Glasses in Last 7 Days

● Prepared Mixed Drinks With Liquor

● Prepared Mixed Drinks Without Liquor

Beverages

Consumption

● Batteries

● Blu-Ray Discs Purchased - Number Bought

● Blu-Ray Discs Rented - Number Rented

● Camera & Developing Accessories

● Cameras/Camcorders

● Cameras/Camcorders - Amount Spent In Total

● Cameras/Camcorders - Any Type

● Cameras/Camcorders - Brands

● Cameras/Camcorders - Features

● Cameras/Camcorders - Level of photographer you are

● Cell/Mobile Phone "Apps"

● Cell/Mobile Phone "Apps" - Amount Spent In Total

● Cell/Mobile Phone "Apps" - Number Of Apps Purchased

● Cell/Mobile Phone "Apps" - Number Of Free Apps Downloaded

● Cellular Phone Service On Phone Respondent Personally Uses

Most Often

● Cellular Telephones - Activities

● Cellular Telephones - Number In HH

● Boxed Chocolates

● Breath Fresheners

● Candy (Regular Or King Size)

● Chewing Gum

● Hard Roll Candy

● Mints

● Nutrition/Energy Bars

● Nuts

● Packages Of Miniature/Loose Candy

● Snack Mixes

● Total Candy

Candy/sweets/snacks

Electronics

● Audio Equipment & Accessories

● Audio Equipment & Accessories - Amount Spent Headphone

● Audio Equipment & Accessories - Amount Spent In Total

● Audio Equipment & Accessories - Amount Spent Other

Consumption

● Computer Printers And Fax Machines - Types

● DVD & Blu-Ray Players

● DVD & Blu-Ray Players - Brands

● DVD & Blu-Ray Players - Formats

● DVD & Blu-Ray Players - Kinds

● DVDs Purchased - Number Bought

● DVDs Rented - Number Rented

● Digital Photos - Activities

● Digital Photos - Printed in last 12 months

● Digital Photos - Types

● Digital Photos - Where printed

● Downloaded Album(S) - Number Acquired

● Downloaded Individual Song(S) - Number Acquired

● Downloaded Or Streamed Video Purchased - Number

Bought

● Downloaded Or Streamed Video Rented - Number Rented

● Film

● Home Phone & Accessories (Landline Phone)

● Home Phone & Accessories (Landline Phone) - Accessories

Electronics

● Cellular Telephones - Number Of Working Phones

Respondent Has

● Cellular/Mobile Phones/Smartphones

● Cellular/Mobile Phones/Smartphones - Activities

● Cellular/Mobile Phones/Smartphones - Agreement Types

● Cellular/Mobile Phones/Smartphones - Amount spent on

phone purchase

● Cellular/Mobile Phones/Smartphones - Average Monthly Bill

● Cellular/Mobile Phones/Smartphones - Features

● Cellular/Mobile Phones/Smartphones - Handset Brands

● Cellular/Mobile Phones/Smartphones - How Used

● Cellular/Mobile Phones/Smartphones - Plan Types

● Cellular/Mobile Phones/Smartphones - Where Purchased

● Collect Calls

● Collect Calls - Number Made

● Compact Disc (Cd) - Number Acquired

● Computer Printers And Fax Machines

● Computer Printers And Fax Machines - Brands

● Computer Printers And Fax Machines - Kinds

Consumption

● Online Gaming Services - Personally Used

● Other (E.G. Vinyl, Cassette, Etc.) - Number Acquired

● Other Audio Downloaded - Number Acquired

● Personal Computers

● Personal Computers - Apple/Mac

● Personal Computers - At Home Or At Work

● Personal Computers - Computer Operating Systems

● Personal Computers - Computer Peripherals

● Personal Computers - Computer Software

● Personal Computers - Summary

● Personal Computers At Home

● Personal Computers At Home - Amount Spent In Total

● Personal Computers At Home - Amount Spent On Software

● Personal Computers At Home - Computer Books

● Personal Computers At Home - Decision maker system

purchase

● Personal Computers At Home - Had home computer

professionally serviced

● Personal Computers At Home - Purchased from

● Personal Computers At Home - When bought

Electronics

● Home Phone & Accessories (Landline Phone) - Brands

● Home Phone & Accessories (Landline Phone) - Services Used

● Internet Video Devices For Tv - Household Owns

● Local & Long Distance Calls (Personal Calls Only) - Average

monthly landline bill

● Local & Long Distance Calls - Services

● Local Calls - Number Of Calls

● Long Distance Calls - Number Of Calls In The U.S.

● Long Distance Calls - Number Of International Calls

● Movies & Other Video (Rented Or Purchased)

● Movies & Other Video (Rented Or Purchased) - Types

● Movies & Other Video (Rented Or Purchased) - Where

rented/purchased DVDs or Blu-ray Discs

● Mp3 Players (Portable)

● Mp3 Players (Portable) - Brands

● Mp3 Players (Portable) - Used for

● Music & Other Audio Listen/Purchase

● Music & Other Audio Listen/Purchase - Where purchased

Consumption

● Telephone

● Telephone Calling Cards - Number Of Business Calls Made

● Telephone Calling Cards - Number Of Personal Calls Made

● Telephone Calling Cards/Pre-Paid Cards

● Television Sets - Bought in last 12 months

● Television Sets - Brand decision maker

● Television Sets - Brands

● Television Sets - Cost

● Television Sets - Decision Maker

● Television Sets - Features

● Television Sets - Kinds

● Television Sets - Number Own

● Television Sets - Screen Size

● Total Music & Other Audio - Acquired

● Video Games (Household Owns) - Amount spent in total on

hardware

● Video Games (Household Owns) - Amount spent in total on

video games

● Video Games (Household Owns) - Any Video Game Systems

Electronics

● Personal Computers At Home - Who uses

● Portable Gps Navigation Devices

● Portable Gps Navigation Devices - Used for

● Pre-Paid Calling Cards

● Smarthome Controllers/Hubs - Household Owns

● Smartphone - Personally Have

● Smartphone - Type

● Streaming Video Services - Household Subscribes To

● Streaming Video Services - Used

● Tablets & E-Readers - Activities

● Tablets & E-Readers - Amount Spent On Apps

● Tablets & E-Readers - Apps Downloaded Or Used

● Tablets & E-Readers - Brands

● Tablets & E-Readers - Brands Bought

● Tablets & E-Readers - Number Of Apps Purchased

● Tablets & E-Readers - Number Of Free Apps Downloaded

● Tablets & E-Readers - Who Uses

● Telephone

Consumption

● Video Games (Personally Played): Services/Logged In -

Nintendo Network

● Video Games (Personally Played): Services/Logged In -

PlayStation Network

● Video Games (Personally Played): Streamed/Downloaded -

Game Demo/Movie Trailer

● Video Games (Personally Played): Streamed/Downloaded -

Movie

● Video Games (Personally Played): Streamed/Downloaded -

Other

● Video Games (Personally Played): Streamed/Downloaded -

TV Show/TV Content

● Wearable Tech (Smartwatches, Fitness Trackers, VR

Headsets, Etc.) - Personally Own

Electronics

● Video Games (Household Owns) - Principal User

● Video Games (Household Owns) - Systems

● Video Games (Household Owns) - Systems Bought

● Video Games (Household Owns) - Type Of System Owned

● Video Games (Household Owns) - Video Games Bought

● Video Games (Household Owns) - Video Games Rented

● Video Games (Household Owns) - Where Purchased

● Video Games (Personally Played)

● Video Games (Personally Played) - Actions taken after

playing a new video game

● Video Games (Personally Played) - Activities done through

online Gaming Services

● Video Games (Personally Played) - Forms

● Video Games (Personally Played) - How do you ﬁnd out

about new video games

● Video Games (Personally Played) - Played Multiplayer game

online in last 30 days

● Video Games (Personally Played) - Systems

● Video Games (Personally Played) - Type Of System Played

Consumption

● Credit/Debit Cards - Bank That Issued Credit/Debit Card(s)

● Credit/Debit Cards - Rewards associated with major

credit/debit card(s)

● Credit/Debit Cards - Store Credit Card (Afﬁliated w/ Major CC)

● Credit/Debit Cards - Store Credit Card (Not-Afﬁliated W/ Major

CC)

● Credit/Debit Cards - Summary Codes

● Debit Cards - Average Monthly Expenditure

● Debit Cards - How Often Use For Business Purchases

● Debit Cards - How Often Use For Personal Purchases

● Debit Cards - Number Owned

● Digital Payment Services - Used Last 30 Days

● Investment Activity

● Investment Activity - Broker Contacts

● Investment Activity - Brokerage Firms Used

● Investment Activity - Number Of Investment Transactions

● Legal Services Providers Personally Used

● Loans And Mortgages

Financial

● Banking & Financial Services

● Banking & Financial Services - Banks Used

● Banking & Financial Services - Changed banks in last 12

months

● Banking & Financial Services - Methods Used

● Banking & Financial Services - Very Important When

Choosing

● Banking & Financial Services - Wired or sent money with

● Bill Paying Methods - Used Last 12 Months

● Contributions

● Credit Cards - Average Monthly Expenditure

● Credit Cards - How Often Use For Business Purchases

● Credit Cards - How Often Use For Personal Purchases

● Credit Cards - How Used

● Credit Cards - Number Owned

● Credit Cards - Pre-approved Credit Offer

● Credit Cards - Whether Balance Typically Carried

● Credit/Debit Cards

Consumption

● Credit/Debit Cards - Bank That Issued Credit/Debit Card(s)

● Credit/Debit Cards - Rewards associated with major

credit/debit card(s)

● Credit/Debit Cards - Store Credit Card (Afﬁliated w/ Major CC)

● Credit/Debit Cards - Store Credit Card (Not-Afﬁliated W/ Major

CC)

● Credit/Debit Cards - Summary Codes

● Debit Cards - Average Monthly Expenditure

● Debit Cards - How Often Use For Business Purchases

● Debit Cards - How Often Use For Personal Purchases

● Debit Cards - Number Owned

● Digital Payment Services - Used Last 30 Days

● Investment Activity

● Investment Activity - Broker Contacts

● Investment Activity - Brokerage Firms Used

● Investment Activity - Number Of Investment Transactions

● Legal Services Providers Personally Used

● Loans And Mortgages

Financial

● Banking & Financial Services

● Banking & Financial Services - Banks Used

● Banking & Financial Services - Changed banks in last 12

months

● Banking & Financial Services - Methods Used

● Banking & Financial Services - Very Important When

Choosing

● Banking & Financial Services - Wired or sent money with

● Bill Paying Methods - Used Last 12 Months

● Contributions

● Credit Cards - Average Monthly Expenditure

● Credit Cards - How Often Use For Business Purchases

● Credit Cards - How Often Use For Personal Purchases

● Credit Cards - How Used

● Credit Cards - Number Owned

● Credit Cards - Pre-approved Credit Offer

● Credit Cards - Whether Balance Typically Carried

● Credit/Debit Cards

Consumption

● Tax Preparation - Used Internet/Online Tax Preparation

Program Or Service

● Tax Preparation - Used Tax Preparation Professional Or Service

● Tax Preparation - When Filed Last 12 Months

● Volunteered For A Charitable Organization

Financial

● Loans And Mortgages - Use Cash-Advance Company

● Mutual Funds

● Real Estate

● Loans And Mortgages - Use Cash-Advance Company

● Mutual Funds

● Real Estate

● Real Estate (Flipped) A Property For Investment

● Real Estate - Do You Or Anyone In Your Household Own A

Time Share

● Real Estate - How/When Home Built

● Real Estate - Number Owned

● Real Estate - Used Real Estate Agent

● Real Estate - Which Agent Used

● Retirement Or College Savings Plans

● Securities - Personally Own

● Securities - Summary Codes

● Tax Preparation

● Tax Preparation - Tax Preparation Prepared Other Way

● Tax Preparation - Used Computer Software Program

Consumption

● Contact Lens Brands - Used

● Contact Lens Cleaning/Wetting Solutions

● Contact Lenses - Amount Spent In Total

● Contraception - Used (Women)

● Cough Syrup/Suppressant (Nonprescription)

● Dental Floss

● Denture Adhesives & Fixatives

● Denture Cleaners

● Dentures

● Deodorants And Antiperspirants

● Disposable Razors

● Eating Habits/Diet Control - Buy food labeled as

● Eating Habits/Diet Control - Consider self to be

● Eating Habits/Diet Control - Methods used

● Eating Habits/Diet Control - Reasons For

● Electric Shavers

● Eye Liner (Women)

● Eye Shadow (Women)

● Eye Wash And Drops

● Eyeglasses - Amount Spent In Total

Health & Beauty Aids

● Adhesive Bandages

● Aftershave Lotion & Cologne For Men

● Ailments/Remedies

● Ailments/Remedies - How Obtained Information About

Ailment/Prescription Drug

● Athlete's Foot/Medicated Foot Care Products

● Bath/Shower Additives (Women)

● Bleach And Depilatories

● Blusher (Women)

● Body Powder

● Body Wash/Shower Gel

● Bronzer (Women)

● Cold Sores/Fever Blisters

● Cold, Sinus And Allergy Remedies (Nonprescr.)

● Cologne For Men - Amount spent in total for gift

● Cologne For Men - Amount spent in total for self

● Cologne For Men - Number bought as a gift

● Cologne For Men - Number bought for self

● Complexion Care Products

Consumption

● Hemorrhoid Remedies

● Home Permanents And Relaxers (Women)

● In-Home Pregnancy Test/Ovulation Test (Women)

● Incontinence Products

● Laxatives/Fiber Supplements

● Lip Care

● Lipstick & Lip Gloss (Women)

● Loose Or Pressed Face Powder (Women)

● Mascara (Women)

● Meal/Dietary/Weight Loss Supplements

● Medicated Skin Ointments, Creams, Lotions & Sprays

● Mouthwash/Dental Rinse

● Nail Care Products & Polish (Women)

● Nail Polish Remover (Women)

● Nasal Sprays (Non-Medicated)

● Pain Relieving Rubs, Liquids & Patches (Nonprescription)

● Pantiliners (Women)

● Perfume And Cologne For Women

● Perfume/Cologne For Women - Amount spent in total for gift

Health & Beauty Aids

● Eyeglasses, Contact Lenses & Sunglasses - Personally wear

● Eyeglasses, Contact Lenses & Sunglasses - Where Bought

● Facial Moisturizers

● Feminine Hygiene Deodorant/Cleansing Products (Women)

● Feminine Medicated Products (Women)

● Foundation Make-Up (Women)

● Hair Care Products (Women) - Used

● Hair Coloring Products (For Use At Home)

● Hair Conditioners (For Use At Home)

● Hair Conditioning Treatment (For Use At Home)

● Hair Growth Products

● Hair Sprays (For Use At Home)

● Hair Styling Gels, Lotions & Mousse

● Hair Tonic Or Dressing (Men)

● Hand & Body Cream, Lotion Or Oil

● Headache Remedies And Pain Relievers (Nonprescr.)

● Health & Beauty Aids Expenditures

● Healthcare Advertising Actions Taken

● Heartburn, Indigestion, Gas & Diarrhea Remedies

Consumption

● Tooth Whiteners (Not Toothpaste)

● Toothache, Gum & Canker Sore Remedies

● Toothbrushes

● Toothpaste

● Vitamin And Dietary Supplements

● Wart Removers

Health & Beauty Aids

● Perfume/Cologne For Women - Amount spent in total for self

● Perfume/Cologne For Women - Number bought as a gift

● Perfume/Cologne For Women - Number bought for self

● Personal Care Soaps - Bar

● Personal Foot Care Products

● Pre-Menstrual Or Period Pain Remedies (Women)

● Prescription Brands - Used

● Prescription Drugs - Amount Spent Out Of Pocket

● Prescription Drugs - Number Of Prescriptions Filled

● Prescription Drugs - Where Did You Fill

● Razor Blades

● Sanitary Napkins (Women)

● Shampoo (For Use At Home)

● Shaving Creams Or Gels

● Sleeping Aids & Snore Relief

● Sore Throat Remedies & Cough Drops

● Sunglasses - Amount Spent In Total

● Tampons (Women)

Consumption

● Home Remodeling - Amount spent in total

● Home Remodeling - Environmentally friendly/"Green" products

● Home Remodeling - Number Of Remodeling Jobs Done

Personally

● Home Remodeling - Summary

● Home Remodeling - Who did the work

● Household Appliances & Durables

● Household Appliances & Durables - Decision Maker

● Household Furnishings - Decision Maker

● Household Furnishings - Rented Any

● Household Furnishings: Big Ticket Items

● Household Furnishings: Big Ticket Items - Amount spent in total

● Household Furnishings: Big Ticket Items - Summary

● Household Furnishings: Low Ticket Items

● Household Furnishings: Low Ticket Items - Amount spent in

total

● Household Furnishings: Low Ticket Items - Summary

Home

● Appliances For Climate Control

● Appliances For Climate Control - Decision Maker

● Appliances For Climate Control - Summary

● Bedding And Bath Goods - Amount Spent In Total

● Bedding And Bath Goods - Bought

● Bedding And Bath Goods - Decision Maker

● Garden

● Garden - Activities Engaged

● Garden - Number Of Days Personally Gardened

● Garden - Size

● Home Improvements

● Home Improvements - Amount spent in total

● Home Improvements - Environmentally friendly/"Green" products

● Home Improvements - Number Of Improvements Done Personally

● Home Improvements - Summary

● Home Improvements - Who did work

● Home Remodeling

Consumption

● Small Kitchen Appliances

● Small Kitchen Appliances - Decision Maker

● Table Settings

● Table Settings - Amount Spent In Total

● Tools - Bought

● Tools - Decision Maker

Home

● Housekeeping Services - How Often Cleaned By Maid Or Housekeeper

● Housekeeping Services - How Often Cleaned By Professional Cleaning

Service

● Housekeeping Services - Used

● Kitchen Cooking And Serving Products

● Kitchen Cooking And Serving Products - Bought As Gift

● Kitchen Cooking And Serving Products - Decision Maker

● Large Kitchen & Cooking Appliances

● Large Kitchen & Cooking Appliances - Decision maker

● Large Kitchen & Cooking Appliances - Rented Any

● Paint/Stain

● Personal Appliances

● Personal Appliances - Any

● Professional Exterminators

● Property And Garden Maintenance - Amount spent in total

● Property And Garden Maintenance - Items bought

● Property And Garden Maintenance - Used service

Consumption

● Small Kitchen Appliances

● Small Kitchen Appliances - Decision Maker

● Table Settings

● Table Settings - Amount Spent In Total

● Tools - Bought

● Tools - Decision Maker

Home

● Housekeeping Services - How Often Cleaned By Maid Or

Housekeeper

● Housekeeping Services - How Often Cleaned By

Professional Cleaning Service

● Housekeeping Services - Used

● Kitchen Cooking And Serving Products

● Kitchen Cooking And Serving Products - Bought As Gift

● Kitchen Cooking And Serving Products - Decision Maker

● Large Kitchen & Cooking Appliances

● Large Kitchen & Cooking Appliances - Decision maker

● Large Kitchen & Cooking Appliances - Rented Any

● Paint/Stain

● Personal Appliances

● Personal Appliances - Any

● Professional Exterminators

● Property And Garden Maintenance - Amount spent in total

● Property And Garden Maintenance - Items bought

● Property And Garden Maintenance - Used service

Household Products - Baby/Children

● Baby Bath, Wash And Soap

● Baby Foods

● Baby Furniture & Equipment - Amount Spent In Total

● Baby Furniture & Equipment - Bought

● Baby Lotion

● Baby Nursers/Bottles

● Baby Oil

● Baby Ointments And Creams

● Baby Powder

Consumption

● Teething Remedies

● Vitamins/Nutritional Supplements For Children

Household Products - Baby/Children

● Baby Shampoo

● Children's Clothing - Amount Spent In Total

● Children's Clothing - Number Bought For Baby Under 1 Year

● Children's Clothing - Number bought for children 1-2 years

● Children's Clothing - Number bought for children 3-5 years

● Children's Clothing - Number bought for children 6-12 years

● Children's Clothing - Summary

● Children's Cold Tablets & Liquids

● Children's Cough Syrup

● Children's Shoes

● Children's Toys & Games - Amount Spent

● Children's Toys & Games - Amount Spent In Total

● Children's Toys & Games - Number Bought

● Cotton Swabs

● Disposable Diapers/Underpants

● Infant Cereal

● Pain Relievers & Fever Reducers For Children

● Pre-Moistened Baby/Children's Wipes

● Prepared Infant Formula

● American Pasteurized Processed Cheese

● Bacon And Breakfast Strips

● Bagels

● Baking Chips

● Baking Coconut

● Baking Mixes (Excluding Cake Mixes)

● Baking Powder And Soda

● Bar Baking Chocolate

● Beef Fresh/Frozen

● Bottled Barbecue & Seasoning Sauces

● Bratwurst

● Bread

● Bread Crumbs & Coating Mixes

Household Products - Food products

Consumption

● Cooked Hams

● Cookies (Ready To Eat)

● Corn, Tortilla & Other Chips & Cheese Snacks

● Cottage Cheese

● Crackers

● Cream Cheese

● Dessert Toppings

● Dinner Mixes And Kits

● Dried Fruit

● Drink Additives & Hot Cocoa (Add Milk Or Water)

● Dry Cake Mixes

● Dry Soup & Bouillon

● Egg Alternatives

● Eggs

● English Mufﬁns

● Evaporated/Condensed Milk

● Extracts

● Fish & Seafood Fresh Or Frozen

● Flavored & Seasoned Rice

● Flavored Instant Coffee

Household Products - Food products

● Breakfast Cereals (Cold)

● Breakfast Cereals (Hot)

● Breakfast/Cereal/Granola Bars

● Brownie & Cookie Mixes

● Butter

● Canned Beans With Sauce

● Canned Chicken

● Canned Meats

● Canned Or Jarred Fruit

● Canned Or Jarred Soup/Broth

● Canned Or Jarred Spaghetti & Macaroni

● Canned Or Jarred Vegetables

● Canned Stews

● Canned Tomatoes

● Canned Tuna

● Chicken & Turkey Fresh Or Frozen

● Chili

● Cocoa Powder (For Baking)

● Cold Cuts

Consumption

● Fruit Snacks

● Gelatin And Gelatin Desserts

● Grapefruit Juice

● Grated Cheese

● Gravy/Sauce Mixes And Cooking Sauces

● Ground Coffee

● Honey

● Ice Cream Bars, Sandwiches & Bon Bons

● Ice Cream, Gelato & Sherbet

● Instant Breakfast

● Instant Iced Tea Mix

● Instant Or Freeze-Dried Coffee

● Jams & Jellies

● Ketchup/Catsup

● Lunch Combinations/Kits

● Margarine

● Mayonnaise And Mayonnaise Type Spread/Dressing

● Meat Snacks

● Mexican Foods

● Mustard

Household Products - Food products

● Flour/Cornmeal

● Food Prepared From Scratch

● Frankfurters & Hot Dogs

● Fresh Fruit & Vegetables

● Fresh Milk

● Frostings

● Frozen Breaded Chicken

● Frozen Breakfasts

● Frozen Complete Dinners

● Frozen Desserts

● Frozen Hot Snacks

● Frozen Main Courses (Entrees Or Casseroles)

● Frozen Orange Juice

● Frozen Pancakes/French Toast

● Frozen Pizza

● Frozen Snacks (Not Frozen Yogurt Or Ice Cream)

● Frozen Vegetables

● Frozen Wafﬂes

● Frozen Yogurt

● Frozen/Refrigerated Potato Products

Consumption

● Potato Chips

● Powdered Fruit & Soft Drinks

● Pretzels

● Puddings & Pie Fillings

● Ready To Eat Doughnuts

● Ready To Eat Mufﬁns

● Ready To Eat Sweet Rolls & Pastries

● Ready To Serve Dips

● Refrigerated Meals, Entrees, Snacks & Sides

● Refrigerated/Frozen Bread And Dough Products

● Regular Tea

● Rice

● Rice Cakes

● Salad Dressing

● Salad Or Cooking Oil

● Salad Toppings

● Salsa Or Picante Sauce

● Salt

● Salt Alternatives

● Sausage

Household Products - Food products

● Natural Or Imported Cheese

● Nectars

● Non-Dairy Cream Substitutes

● Nuts For Cooking

● Orange Juice Not Frozen

● Organic Foods - Used in last 6 months

● Other Bread Products

● Other Fruit Juices & Drinks

● Other Meat Fresh/Frozen

● Packaged Dinners & Side Dishes (Mixes Or Prepared)

● Packaged Fresh Salad

● Packaged Instant Potatoes

● Packaged Pie Crust

● Packaged, Frozen, Refrigerated Pasta

● Peanut Butter & Other Nut Spreads

● Pickle Relish

● Pickles

● Pizza Mixes And Sauces

● Pizza Shells/Crusts

● Popping Corn & Popcorn Snacks

Consumption

● Yeast

● Yogurt

Household Products - Food products

● Seasonings & Spices

● Shortening

● Snack Cakes

● Sour Cream

● Soy Milk & Other Plant/Nut Milks (Almond, Rice, Etc.)

● Soy Sauce

● Spaghetti/Pasta Sauce

● Spray Non-Stick Cooking Products

● Spread Cheese/Cheese Sauce

● Stufﬁng Mixes And Stufﬁng Products

● Sugar

● Table Syrup, Molasses & Agave

● Toaster Products

● Tomato And Vegetable Juices

● Vegetarian Frozen Burgers

● Vinegar

● Wafﬂe Or Pancake Mix

● Whipped Topping

● Whole Coffee Beans

Household Products - Non-food

products

● Air Fresheners, Carpet & Room Deodorizers

● Aluminum Foil

● Automatic Dishwasher Detergent

● Bleach

● Carpet And Rug Cleaners

● Cents Off Coupons

● Charcoal

● Charcoal Lighter Fluid

● Dishwashing Liquid

● Disposable Cups

● Disposable Plates

● Drain/Septic Tank Cleaners

● Dry Disposable Wipes & Dusters

● Environmentally Friendly/"Green" Products - Light Bulbs

Consumption

● Insect Repellents

● Laundry Pre-Treatments & Stain Removers

● Light Bulbs

● Liquid Soaps/Hand Sanitizers

● Microwave Usage

● Outdoor Insecticides

● Oven Cleaners

● Paper Napkins

● Paper Towels

● Plastic Garbage Bags & Trash Can Liners

● Plastic Products - Used For

● Plastic Sandwich/Food Storage/Freezer Bags

● Plastic-Type Kitchen Wrap

● Plastic/Glass Food Storage Containers

● Pre-Moistened Household Wipes

● Recycling - Re-used or recycled in the last 30 days

● Removable Self-Stick Notes - Packages Used

● Rubber Gloves

● Scouring Cleansers

● Scouring Pads

Household Products - Non-food products

● Environmentally Friendly/"Green" Products -

Non-Toxic/Biodegradable Products

● Environmentally Friendly/"Green" Products - Recycled-Content

Paper Products

● Environmentally Friendly/"Green" Products - Used in last 6 months

● Fabric Softeners/Scent Boosters

● Facial Tissues

● Firelogs

● Floor Cleaner, Wax & Polish

● Furniture Polish

● Glass And Surface Cleaners

● Glue

● Heavy Duty Hand Cleaners

● Household Cleaners

● In-Bowl Toilet Bowl Cleaners

● In-Tank Toilet Bowl Cleaners

● Indoor Insecticides

● Indoor Plant Food

Consumption

● Frequency Of Dog Feeding By Type Of Food

● Packaged Dry Cat Food

● Packaged Dry Dog Food

● Pet Ownership - Number In Household

● Pet Ownership - Where Bought Pet Food/Flea Control

Products

● Professional Pet Services

● Veterinarian Visits - Number Of Trips

Household Products - Non-food products

● Soap & Detergents For Fine Fabrics

● Soap & Detergents For Regular Laundry

● Spray Starch

● Toilet Paper

● Transparent Tape

● Water Filters

● Water Filters - Brands used

● Water Filters - Types used

● Waxed Paper

Household Products - Pets

● Canned/Wet Cat Food

● Canned/Wet Dog Food

● Cat Litter

● Cat Treats

● Does Your Household Have Pet Insurance

● Dog Biscuits Or Treats

● Flea, Tick & Parasite Products For Dogs & Cats

● Frequency Of Cat Feeding By Type Of Food

Insurance

● Autos/Other Vehicle Insurance - Acquired New Or

Different Policy

● Autos/Other Vehicle Insurance - Company

● Autos/Other Vehicle Insurance - How Acquired

● Autos/Other Vehicle Insurance - How Heard About

Company

● Autos/Other Vehicle Insurance - Number Of Vehicles In

Household Covered

Consumption

● Life Insurance - Policies Carried

● Life Insurance - Source

● Life Insurance - Total Value

● Medical Insurance

● Medical Insurance - Companies

● Medical Insurance - Did You Choose To Change Insurance

Companies

● Medical Insurance - How Obtained

● Medical Insurance - Kind of Policy

● Medical Insurance - Type of Policy

● More About Insurance

● Other Insurance - Types

● Autos/Other Vehicle Insurance - Number Times Changed In

Last 5 Years

● Autos/Other Vehicle Insurance - Type Carried

● Homeowners Or Personal Property Insurance

● Homeowners Or Personal Property Insurance - Carry a

ﬂoater policy(s) or additional coverage

● Homeowners Or Personal Property Insurance - Combined

home/auto policy

● Homeowners Or Personal Property Insurance - Company

● Homeowners Or Personal Property Insurance - Decision

Maker

● Homeowners Or Personal Property Insurance - How

Acquired

● Homeowners Or Personal Property Insurance - Total Value

Of Coverage

● Life Insurance

● Life Insurance - Companies

● Life Insurance - Number Of Policies Carried

Insurance

Consumption

● Movie Viewing - Genre: Heavy Viewing Cume

● Movie Viewing - Genre: Total Viewing Cume

● Movie Viewing - Ratings: Heavy Viewing Cumes

● Movie Viewing - Ratings: Total Viewing Cume

● Needlecraft And Sewing - Number Of Times

● Organizations/Clubs - Member Of

● Physical Fitness - Fitness clubs/gyms member of

● Physical Fitness - Regular Exercise Pgm. (2+ Times/Wk.)

● Recreation Items/Vehicles/Boats

● Restaurant Expenditures: Family Restaurants & Steak

Houses - Amount Spent

● Restaurant Expenditures: Fast Food & Drive-In Restaurants

- Amount Spent

● Restaurant Expenditures: Fine Dining Restaurants - Amount

Spent

● Restaurant Expenditures: Other Restaurants - Amount

Spent

● Sport/Recreation Equipment

● Sport/Recreation Equipment - Amount spent in total

● Sports - How Often Engaged In

● Camping - Number Of Overnight Trips

● Camping - Where Camped/Number Of Nights

● Camping Equipment

● Camping Equipment - Amount Spent In Total

● Casino Gambling - Times Gambled

● Family Restaurants & Steak Houses

● Fast Food & Drive-In Restaurants

● Hobbies Engage In

● Leisure Activities - How Often Engaged In

● Listen To Sports Events On Radio

● Lottery

● More About Restaurants - Any Restaurant Visited

● More About Restaurants - Any Restaurant Visited In Last 6

Months

● More About Restaurants - Number Of Times Visited

● Movie Attendance

● Movie Attendance - Did You Attend A Movie...

● Movie Attendance - Number of times attended

● Movie Attendance - Prefer to see a new movie

● Movie Attendance - Theaters visited

Leisure / Sports

Consumption

● Premium Channel Viewing

● Premium Channels - Any watching past 30 days

● Premium Channels - Household Subscribes To

● Premium Services

● Satellite Dish - Companies Access Programming

● Satellite Dish - HH Have

● Video-On-Demand - Movies Viewed Last 30 Days

● Video-On-Demand - Music Programs Or Videos Viewed

Last 30 Days

● Video-On-Demand - Other Viewed Last 30 Days

● Video-On-Demand - TV Shows Viewed Last 30 Days

● Video-On-Demand And Pay-Per-View Viewing - Watched

Any Programs Or Events

● Sports Clothing - Amount Spent In Total

● Sports Events - Attend

● Sports Events - Watch On TV

● Sports Summary

Leisure / Sports

Media - Cable

● Cable & Pay TV - Viewing In Last Week

● Cable And Satellite Networks - Programs Watched

● Cable And Satellite Networks - Watched Online Or

Video-On-Demand

● Cable TV - HH Subscribe

● Cable, Satellite Or Fiber Optic TV - Summary

● Digital Video Recorder (DVR) - Household Have

● Household Subscribes To Fiber Optic (Such As Fios TV by

Verizon Or AT&T U-Verse)

● Pay-Per-View TV - Movies Viewed In Last 12 Months

● Pay-Per-View TV - Other Viewed In Last 12 Months

● Pay-Per-View TV - Sports Events Viewed In Last 12 Months

Consumption

● Digital/Video Ads

● Other Alternative Advertising

Media - Digital Place-Based/

Alternative Advertising

Media - Internet

● Activities done using a social media, photo or video-sharing

service in the last 30 days

● Chat, Instant Messenger, or video chat services, used in the

last 30 days

● Device(S) Used To Listen To Or Hear Radio Or Audio

Services In The Last 30 Days

● How Respondent Connects To The Internet From Home

● Internet - Activities Done

● Internet - Any Usage

● Internet - Can Connect From Home Using A Wireless

Connection (Not Including Cell Phones)

● Internet - Devices Used To Look At Or Use

● Internet - Have Access At Home

● Internet - Total Time Spent Using Last Saturday

● Internet - Total Time Spent Using Last Sunday

● Internet - Total Time Spent Using Yesterday

● Internet - Where Looked/Used

● Internet Service Providers - Household

● Music Or Audio Services - Listened To Or Used In The

Last 30 Days

● Music Or Audio-Related Activities Done On The Internet

In The Last 30 Days

● Podcasts - Listened to any in the last 30 days

● Social media, photo or video-sharing services visited or

used in the last 30 days

● Websites visited or apps used in the last 30 days

● Websites/Search Engines - Used In Last 30 Days

Consumption

● Any Magazines

● Good Housekeeping Special Edition Area Code

● Magazine Groups - Net Audience [Print/Paper/Hard-Copy]

● Magazine Groups - Print + Digital Editions Reach

● Magazine Qualitative - Days Spent Reading [Print/Paper/Hard

Copy Versions]

● Magazine Qualitative - Minutes Spent Reading

[Print/Paper/Hard Copy Versions]

● Magazine Qualitative - Rating [Print/Paper/Hard Copy

Versions]

● Magazine Types [Print/Paper/Hard-Copy]

● Magazines Ad Noting/Any Action Taken [Print/Paper/Hard

Copy Versions] [Data Unaccredited - Details In Ad

Noting/Actions Taken Notice]

● Magazines Audience Codes [Print/Paper/Hard Copy Versions]

● Magazines Detailed Where Read Codes [Print/Paper/Hard

Copy Versions]

● Magazines Print + Digital Editions - Frequency/Average Issue

● Magazines Websites

● Other Magazines

Media - Magazine Media - Newspaper

● Digital Newspapers

● Newspaper Audiences [Print/Paper/Hard Copy Versions]

● Newspaper Detailed Where-Read Codes

[Print/Paper/Hard Copy Versions]

● Newspaper Print + Digital Editions

● Newspaper Qualitative - Minutes Spent Reading

[Print/Paper/Hard Copy Versions]

● Newspaper Qualitative - Rating [Print/Paper/Hard Copy

Versions]

● Newspaper Reading

● Newspaper: Actions Taken Of Advertising

● Newspaper: Usefulness Of Advertising - Sunday/Weekend

● Newspaper: Usefulness Of Advertising - Weekday

Newspaper

● Newspapers [Print/Paper/Hard-Copy]

● Newspapers Websites

Consumption

● AURN (American Urban Radio Network) - Dayparts

● ESPN Deportes - Dayparts

● NPR (National Public Radio) - Dayparts

● Premiere America - Dayparts

● Premiere Daytime Adult - Dayparts

● Premiere Daytime Youth - Dayparts

● Premiere Female Focus - Dayparts

● Premiere Fox News - Dayparts

● Premiere Paragon - Dayparts

● Premiere Pearl - Dayparts

● Premiere Super Moms - Dayparts

● Premiere Top 50 Optimized - Dayparts

● Premiere Urban - Dayparts

● Premiere Young Inﬂuencers - Dayparts

● Radio Formats

● Radio Formats With Dayparts - Weekday

● Radio Formats With Dayparts - Weekend

● Radio Listening - Any AM - Dayparts

● Radio Listening - Any FM - Dayparts

Media - Radio

● Radio Listening - Internet/App or Satellite - Dayparts

● Radio Listening - SiriusXM Radio (Any Satellite) -

Dayparts

● Radio Listening - Terrestrial, Internet, & Satellite

● Radio Networks

● Radio/Audio Daypart Cumes

● Radio/Audio Dayparts

● Radio/Audio Where Listen

● Satellite Radio - Household Subscribes

● WWO 24/7 Music - Dayparts

● WWO Contemporary Connection - Dayparts

● WWO Female Music Network - Dayparts

● WWO Female Prime - Dayparts

● WWO Female Target - Dayparts

● WWO Market Select - Dayparts

● WWO News Brand Net - Dayparts

● WWO Top Market Prime - Dayparts

● WWO Women’s Week - Dayparts

Consumption

● Bundled Services-Household Bundles Purchase of

Television, Internet, Telephone and/or Cell Phone Services

● Media 'Half' Codes

● Media Comparatives [Print/Paper/Hard-Copy]

● Media Quintile/Tercile Codes

● Media Usage Averages

● Media Usage Scores

● Non-Users Of Media

● Spanish Language Media

Media - Summaries

● Spanish Television: Late Night Shows

● Spanish Television: Late Night Shows, Where Watched

● Spanish Television: Mon-Fri: News

● Spanish Television: Mon-Fri: News, Where Watched

● Spanish Television: Monday Through Friday Programs

● Spanish Television: Monday Through Friday Programs,

Where Watched

● Spanish Television: Networks - Any Viewed

● Spanish Television: Networks Within Types - Any Viewed

● Spanish Television: Once A Week Programs

● Spanish Television: Once A Week Programs, Where

Watched

● Spanish Television: Seasonal Sports

● Spanish Television: Seasonal Sports, Where Watched

● Spanish Television: Soap Operas/Novelas

● Spanish Television: Sports Programs

● Spanish Television: Sports Programs, Where Watched

● Spanish Television: Types - Any Viewed

● Television Channels or Networks

● Television Channels or Networks - Any Watching Past 30

Days

Media - Television

● Primetime Cume

● Spanish Television: Annual Events/Specials

● Spanish Television: Daytime Programs

● Spanish Television: Daytime Programs, Where Watched

● Spanish Television: Early Morning Programs

● Spanish Television: Early Morning Programs, Where Watched

Consumption

● Television: Daily Late Night Programs

● Television: Daily Late Night Programs, Where Watched

● Television: Early Evening Weekday News Programs (Local)

● Television: Early Evening Weekday News Programs (Local),

Where Watched

● Television: Early Morning Weekday News Programs (Local)

● Television: Early Morning Weekday News Programs (Local),

Where Watched

● Television: Entertainment/News Specials

● Television: Late Evening Weekday News Programs (Local)

● Television: Late Evening Weekday News Programs (Local),

Where Watched

● Television: Seasonal Sports Programs

● Television: Seasonal Sports Programs, Where Watched

● Television: Special Events/Sports

● Television: Syndicated, Monday To Friday

● Television: Syndicated, Monday To Friday, Where Watched

● Television: Weekday Shows

● Television: Weekday Shows, Where Watched

● Television: Weekly Late Night Programs

● Television: Weekly Late Night Programs, Where

Watched

● Television: Weekly News Programs

● Television: Weekly News Programs, Where Watched

● Television: Weekly Sports Programs

● Television: Weekly Sports Programs, Where Watched

● TV Dayparts

● TV Programs Aired Once A Week

● TV Programs Aired Once A Week - Net

● TV Programs Aired Once A Week, Where Watched

● TV Show Types

Media - Television

Media - Yellow Pages

● Yellow Pages

Consumption

● Body Treatments - Number Of Times

● Caregiver/Caretaker

● Caregiver/Caretaker - Age of patient(s)

● Caregiver/Caretaker - Patient's relationship to respondent

● Caregiver/Caretaker - Services/Support Provide

● Condoms - Bought

● Doctor Visits

● Facial - Number Of Times

● Hair Color/Highlights - Number Of Times

● Hair Cut - Number Of Times

● Lactose Intolerance Products

● Laser Hair Removal - Number Of Times

● Lasik Eye Surgery

● Make-Up Application/Makeover - Number Of Times

● Manicure - Number Of Times

● Massage - Number Of Times

● Other Hair Removal - Number Of Times

● Other Services - Number Of Times

● Pedicure - Number Of Times

● Perm/Body Wave - Number Of Times

● Personal Care Services

● Personal Lubricants - Used

● Sunburn Remedies

● Suntan & Sunscreen Products

● Tanning - Number Of Times

● Waxing - Number Of Times

Personal Care

Personal Items

● Books

● Greeting Cards

● Luggage

● Writing Instruments - Brands

● Writing Instruments - Types

Political Outlook / Aliation &

Voting

● Political Outlook

● Political Afﬁliation

● Voting Frequency

Consumption

● Appliance, Hardware & Electronics Stores - Times Shopped

● Convenience Stores - Amount Spent In Total

● Convenience Stores - Items Bought

● Convenience Stores - Time Of Day Usually Shop

● Convenience Stores - Times Shopped

● Department, Clothing/Shoes & Specialty Stores - Times

Shopped

● Drug Stores - Times Shopped

● Expenditures - Amount Spent In Total

● Food Stores - Amount Spent In Average Week

● Food Stores, Grocery & Warehouse/Club Stores - Times

Shopped

● Furniture Stores - Times Shopped

● Gift Cards & Prepaid Cards

● Gift Cards & Prepaid Cards - Amount Spent In Total

● Gift Cards & Prepaid Cards - Amount Typically Spend When

Redeeming

● Gift Cards & Prepaid Cards - Received Any

● Gift Cards & Prepaid Cards - Received from

● Gift Cards & Prepaid Cards - When Typically Redeem

● Grocery Shopping - Days shopped

● Grocery Shopping - Distance from home to most

frequently shopped store

● Grocery Shopping - How frequently prepare a grocery

shopping list

● Grocery Shopping - Number Of Trips

● Grocery Shopping - Purchased groceries over the

Internet/online

● Grocery Shopping - Time Of Day Shop

● Grocery Shopping - Used grocery store loyalty card

● How You Shop - Obtained information from a catalog,

then

● How You Shop - Obtained information from a mobile

website/app, then

● How You Shop - Obtained Information From A Website

On A Computer/Laptop, Then

● How You Shop - Obtained information in store, then

● In Home Shopping

● In Home Shopping - Amount spent in total

Shopping

Consumption

● In Home Shopping - Companies

● In Home Shopping - Items Bought

● Internet And Catalog Shopping - Amount spent

● Internet And Catalog Shopping - Amount spent in total

● Internet And Catalog Shopping - Items

● Internet And Catalog Shopping - Ordered By (Mail/Phone)

● Internet And Catalog Shopping - Websites or Apps ordered

from

● Internet And Catalog Shopping - You Personally Ordered By

Site/App (Internet)

● Loyalty/Reward Programs - Currently Enrolled In

● Ofﬁce/Computer Supply Stores - Times Shopped

● Overnight Packages/Letter Delivery Services

● Overnight Packages/Letter Delivery Services - Services

Used

● Product Samples - Bought a product after using sample

● Product Samples - How obtained

● Product Samples - Used

● Shopping - Where Bought

Shopping

● Chewing And Smokeless Tobacco

● Cigarette Rolling Papers

● Cigarettes

● Cigars

● Electronic/E-Cigarettes/Vaping

● Pipe Tobacco: Pipesful In Last 7 Days

● Smoking Cessation - Brands Used To Stop Smoking

● Smoking Cessation - Methods Used

Tobacco

Travel

● Cruise Ships

● Cruise Ships - Cruise lines used

● Cruise Ships - Number Of Cruises Taken

● Domestic Travel

● Domestic Travel - Activities on vacation/honeymoon trips

● Domestic Travel - Airline(s) used

● Domestic Travel - Class of service ﬂown

● Domestic Travel - In-ﬂight entertainment

Consumption

● Foreign Travel (Including Alaska & Hawaii) - Class of

service ﬂown

● Foreign Travel (Including Alaska & Hawaii) - Countries or

destinations visited

● Foreign Travel (Including Alaska & Hawaii) - In-ﬂight

entertainment

● Foreign Travel (Including Alaska & Hawaii) - Means of

travel

● Foreign Travel (Including Alaska & Hawaii) - Number of

nights away

● Foreign Travel (Including Alaska & Hawaii) - Number Of

Trips

● Foreign Travel (Including Alaska & Hawaii) - Number Of

Trips By Type

● Foreign Travel (Including Alaska & Hawaii) - Reason for

trip

● Foreign Travel (Including Alaska & Hawaii) - Travel

Agent/Internet Travel Site

● Foreign Travel (Including Alaska & Hawaii) - Travel

Package

● Foreign Travel (Including Alaska & Hawaii) - Travel with

● Foreign Travel (Including Alaska & Hawaii) - Viewed

CNN Airport Network Television In Airport

● Foreign Travel (Including Alaska & Hawaii) - When trip

was taken

● Foreign Travel (Including Alaska & Hawaii) - Year trip

was taken

● Foreign Vacations - Amount Spent In Total

● Frequent Flyer - Member Of

● Frequent Flyer - Programs Member Of

● Frequent Flyer - Redeemed Miles

● Hotel Rewards Programs - Currently Enrolled In Any

● Hotel Rewards Programs - Program(s) member of

● Hotels, Motels & Other Lodging - "By owner" rental

service used, last 12 months

● Hotels, Motels & Other Lodging - Number of nights spent

● Hotels, Motels & Other Lodging - Where stayed

● Hotels, Motels & Other Lodging - Who makes

reservation

● Indoor Water Park - Visited In Last 12 Months

● Passport

● Round Trips By Plane - Any Business

● Round Trips By Plane - Any Outside Continental U.S.

● Round Trips By Plane - Any Round trips

● Round Trips By Plane - Any

Vacation/Personal/Honeymoon

● Round Trips By Plane - Any Within Continental U.S.

● Round Trips By Plane - Outside Continental U.S. for

Business

● Round Trips By Plane - Outside Continental U.S. for

Vacation/Personal/Honeymoon

● Round Trips By Plane - Within Continental U.S. for

Business

● Round Trips By Plane - Within Continental U.S. for

Vacation/Personal/Honeymoon

● Theme Parks - Number Of Different Days Visited

● Theme Parks - Visited

● Theme Parks - Who made decision to visit

● Travel Planning - Advised by

● Travel Planning - How long before traveling do you

typically book your trip

Travel

● Domestic Travel - Means of Travel

● Domestic Travel - Number of household members on trip

● Domestic Travel - Number of miles travelled from home (round trip)

● Domestic Travel - Number of nights away

● Domestic Travel - Number Of Round Trips

● Domestic Travel - Number Of Trips By Type

● Domestic Travel - Reason for trip

● Domestic Travel - States visited

● Domestic Travel - States visited by region

● Domestic Travel - Travel Agent/Internet Travel Site

● Domestic Travel - Travel with

● Domestic Travel - Viewed CNN Airport Network Television In Airport

● Domestic Travel - When trip was taken

● Domestic Travel - Who decided destination

● Domestic Vacations - Amount Spent In Total

● Foreign Travel (Including Alaska & Hawaii)

● Foreign Travel (Including Alaska & Hawaii) - Activities on

vacation/honeymoon trips

● Foreign Travel (Including Alaska & Hawaii) - Airline(s) used

Consumption

● Round Trips By Plane - Any Outside Continental U.S.

● Round Trips By Plane - Any Round trips

● Round Trips By Plane - Any

Vacation/Personal/Honeymoon

● Round Trips By Plane - Any Within Continental U.S.

● Round Trips By Plane - Outside Continental U.S. for

Business

● Round Trips By Plane - Outside Continental U.S. for

Vacation/Personal/Honeymoon

● Round Trips By Plane - Within Continental U.S. for

Business

● Round Trips By Plane - Within Continental U.S. for

Vacation/Personal/Honeymoon

● Theme Parks - Number Of Different Days Visited

● Theme Parks - Visited

● Theme Parks - Who made decision to visit

● Travel Planning - Advised by

● Travel Planning - How long before traveling do you

typically book your trip

Travel

● Foreign Travel (Including Alaska & Hawaii) - Viewed CNN Airport

Network Television In Airport

● Foreign Travel (Including Alaska & Hawaii) - When trip was taken

● Foreign Travel (Including Alaska & Hawaii) - Year trip was taken

● Foreign Vacations - Amount Spent In Total

● Frequent Flyer - Member Of

● Frequent Flyer - Programs Member Of

● Frequent Flyer - Redeemed Miles

● Hotel Rewards Programs - Currently Enrolled In Any

● Hotel Rewards Programs - Program(s) member of

● Hotels, Motels & Other Lodging - "By owner" rental service used, last 12

months

● Hotels, Motels & Other Lodging - Number of nights spent

● Hotels, Motels & Other Lodging - Where stayed

● Hotels, Motels & Other Lodging - Who makes reservation

● Indoor Water Park - Visited In Last 12 Months

● Passport

● Round Trips By Plane - Any Business

Consumption

● Atv/Utv - How transported

● Atv/Utv - Kind

● Atv/Utv - Make

● Atv/Utv - Primary rider

● Atv/Utv - Used for

● Atv/Utv - When acquired

● Atvs/Utvs - Number Owns

● Motorcycles - Bought new or used

● Motorcycles - Decision Maker

● Motorcycles - Engine Size

● Motorcycles - How Transport

● Motorcycles - Make

● Motorcycles - Number Owned

● Motorcycles - Primary rider

● Motorcycles - Type

● Motorcycles - When acquired

Trucks/ATV/Motorcycles

● Motorcycles - Year

● Truck/Trailer Rental

● Truck/Trailer Rental - Companies

● Truck/Trailer Rental - Reason For

Questions?

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support@helixa.ai