Unless specifically mentioned otherwise
hereinafter (in particular in the “Sport
Specific Implementation” section, to be
provided in 2023 at the latest) or unless
otherwise indicated in writing by the IOC,
the following general principles shall apply:
· No use of any Manufacturer
Identification may be made in a
conspicuous way. No Apparel may
be used for advertising purposes. In
particular, Apparel will be considered to
be used for advertising purposes when
the identification on such Apparel is not
in relation to sport or is only featured or
used for the purpose of conspicuous
exposure during the Olympic Games.
· No identification other than an
Authorised Identification may
appear on any apparel.
· Only one Manufacturer Identification
per piece of Apparel shall be permitted
except as provided in these NOC
Apparel Guidelines.
· Apparel designed for, and used at, the
Olympic Games should be consistent
with the relevant item of Apparel which
is normally worn or used by a Participant
in the Olympic Games.
· The general presumption is that, where
the Manufacturer Identification is not
a Clothing Brand, such identification
constitutes conspicuous advertising
and so shall not be permitted on
apparel. A Clothing Brand is a brand
principally used in the business of
manufacturing, providing, distributing
and selling clothes and which is (i)
not principally used for non-clothes
products, (ii) not confusingly similar or
identical to an identification used in
another line of business, unrelated to
clothes.
· Participants must not contribute to or
participate in any conspicuous adver-
tising within Olympic venues and sites,
and, in particular, on the field of play.
· An Authorised Identification may
only be used in compliance with the
terms of the Olympic Charter, these
NOC Apparel Guidelines or as further
approved in writing by the IOC.
· The IOC may further prohibit the use
of any Authorised Identification on any
apparel item in order to ensure the spirit
of the principles of the Olympic Charter
and these NOC Apparel Guidelines are
respected.
Subject to the General Principles above,
NOCs are encouraged to use their national
colours, name, flag and emblems, as well
as NOC Emblems (together, National
Identifications), in order to visually enhance
the national identity of their Apparel. NOCs
may choose the National Identification(s)
which will be used by their delegations on
Clothing.
No maximum frequency or sizes are
applied to National Identifications, unless
limitations are imposed within a specific
sport’s technical regulations (please refer
in particular to the sport specific imple-
mentation section for more details).
No item of Apparel may feature the
wording or lyrics from national anthems,
motivational words, public/ political
messaging or slogans related to national
identity.
NOCs, in particular the NOC of the country
hosting the Olympic Games (in this case,
the National Olympic Committee of
France), may not use the “Look of the
Games” in any way which creates confusion
between the Paris 2024 workforce and the
athletes and delegation oicials of their
national Olympic team.
gENERAL PRiNCiPLES NOC EMbLEMS & NATiONAL IDENTiTy
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024