(InterNet venture providing promotion and information services to the consumer package goods
industry, incorporating one to one interactivity and database marketing via proprietary
technology- company acquired by News America for technology 1999, operations ceased 2000)
Vice President of Sales
Member of Senior Management Team responsible for sales of company's promotion (coupons)
and information services, as well as providing product development direction.
• Sold company's first ever client (Warner-Lambert’s Listerine) to national program,
research study, and College Spring Break banner ad test
• Opened 10 of company's first 18 accounts: 100% of those clients sold to participate with
multiple brands/ multiple promotions or at multiple retailer sites
• Closed 13 clients/43 brand programs including 100% of company's sales for launches at
Shaw's Supermarkets, Long's Drug, and Albertson's Drug Stores
• Designed and sold company's most sophisticated promotions incorporating “EXTRA
VALUE" and "PROGRESSIVE" advanced targeting applications to key clients including:
Unilever, Colgate, McCormick, Perdue Farms, Ocean Spray, Barber Foods, Eskimo Pie,
Gorton's, Sutter Home, Welch's, Chattem
Off-Line: Promotional Marketing & Business Development
LR Johnson Associates LLC 4/06 – 2021
(Consultancy providing Marketing and Sales Brokerage services to new and emerging specialty
food and beverage companies. Joined as partner 4/06)
Senior Marketing Advisor 2017- 2021
Executive Vice President & Chief Marketing Officer 2006-2017
MarketSource Integrated Marketing Solutions 6/03 – 4/12
Consultive role with MS3 successor company till 2012)
(See On-Line/Internet section for details)
Jordan Education Media/Jordan Marketing Partnerships 5/02 – 6/03 (on-going
consultive role till 2014)
(Jordan Education Media is an education marketing firm specializing in the use of multi-media
interactive classroom instruction techniques and components)
EVP/General Manager/Partner
Company clients include: Playtex, MGM, The Walt Disney Company, Kellogg’s, Coca Cola,
McDonald’s, Frito-Lay, Nickelodeon, Pepsi-Cola, Lincoln/Mercury, Universal Studios,
LucasFilm, Dreamworks, Warner Bros., Dannon, Welch’s, Bank of America, and LifetimeTV.
U.S. Marketing & Promotions 12/99- 4/02
(an Omnicom Agency ranked #1 Sales Promotion Company by PROMO magazine 2000
specializing in field/mobile/mall/demos/guerilla and special event marketing- USM&P merged
into Marketing Arm)