2012] WHAT IS “GOOD LEGAL WRITING”? 451
Other tools that skillful writers use to engage readers have their
roots in classical rhetoric.
One such tool is what classical rhetori-
cians called pathos,
with the reader
level of engagement by making the reader more receptive to the
To be sure, pathos is not just influenced by writ-
ing style.
The facts themselves are normally the principal driver of
over the inherited facts. Still, the way the legal writer tells the cli-
text connects with the reader at an emotional level.
For one thing,
d-
ing which facts to include, which facts to emphasize, and how to ar-
Practice—Reflective Writing Across the Curriculum, 15 LEGAL WRITING 259 (2009) (discussing the
persuasive power of storytelling).
. These include devices such as metaphors and literary allusions.
For a good overview
of these devices, see OATES & ENQUIST, supra note 35, at 591603. For a more detailed discus-
sion of metaphors, literary allusions, and other so-called rhetorical figures of speech that have
their roots in the classical age, see SMITH, supra note 138, at 195340. See also infra text accom-
panying note 204 (regarding the role metaphor plays in elegant writing).
. Aristotle, probably the principal architect of classical rhetoric, described rhetoric as
ARISTOTLE,
RHETORIC (c. 33530, B.C.E.), reprinted in POETICS AND RHETORIC 93, 105 (W. Rhys Roberts
trans., Barnes & Noble classics ed., 2005). He then identified ethos, logos, and pathos as the three
Id. at 10409. In simple terms, ethos involves establishing
credibility with the audience, logos involves persuasion through the use of rational argument,
and pathos
audience. For a general overview of these concepts, see SMITH, supra note 138, at 94101.
. The literature discusses pathos primarily as a tool for making writing more persuasive,
rather than a tool for making it more engaging. See, e.g., ARISTOTLE, supra note 141, at 10409;
SMITH, supra note 138, at 84, 87119. Thus, pathos is more closely associated with what I have
referred to as the effectiveness of a document (see supra text accompanying notes 2329), rather
than the quality of its writing per se. Nevertheless, even a non-persuasive document that con-
nects with the reader at an emotional level (e.g., through effective storytelling) is usually more
ersuade.
. In fact, for Aristotle, pathos was only tangentially relevant to writing at all, as he was
ARIS-
TOTLE, supra note 141, at 105.
. See SMITH, supra o-
cate to evoke emotions based on the facts of the matter is to present the facts in the context of
Advocacy and Emotion, 3 J. ASSN
LEGAL WRITING DIRECTORS.
uth Anne Robbins, Harry Potter, Ruby
Slippers and Merlin: Telling the Client’s Story Using the Characters and Paradigm of the Archetypal
Hero’s Journey, 29 SEATTLE U. L. REV
that storytelling is a